With 3 million entries in 3 days, this social campaign and gamified AR giveaway reinvented the traditional sneaker drop. NBA champion Anthony Davis was helping Santa deliver rare grail sneakers but was prevented by his fear of geese. Enter eBay, to help sneakerheads across the country catch a pair without ever leaving home.
🏆 Shorty Winner: Physical & Digital Convergence
🏆 Shorty Winner: Retail & E-Commerce
🏆 Shorty Gold: Mobile
🏆 Shorty Gold: Contest or Promotion
🏆 Shorty Agency of the Year
🏆 6 Shortlists
🏆 OneShow Shortlist