Our idea for the National Park Service was simple — because it wanted increased recognition for all its sites, from historic buildings to battlefields and yes, even parks—we needed to redefine the word “Park” for current and future generations of Americas. To actually make this happen, however, would be a mammoth undertaking. We called it Find Your Park. Starting from zero, we self-funded the entire campaign, signing corporate sponsors like Budweiser, Subaru, and American Express to help make it happen. Celebrities, including Joseph Gordon-Levitt, Bella Thorne, and Bill Nye were brought on board. And we even got two first ladies and the president himself to join the cause. Below are just a few of the highlights of this multi-media/cross-platform, advertising, activation and PR campaign leading up to the Parks’ Centennial year celebration in 2016.
🏆 Effie Finalist
Sitting presidents dont mention taglines often. Obama did 9 times.