The brief was to develop a sub-campaign for NFL Shop that fit under the broader "Football is Family" campaign that the league was running, and to get multiple pieces of gear into each spot. The sometimes-assumptive, sometimes-territorial, but pretty-much-always-loving nature of family rivalries is rich territory. The NFL no longer flies the “Football is Family” banner, but they’re still making spots in our NFL Shop campaign.
Director: Pam Thomas / Community Films
Editing: Consulate